Marketing That Moves People
Psychology-informed marketing strategy for service-based founders who want clarity, connection, and commercial results.
Most marketing problems are not execution problems.
Founders often feel stuck because they are doing more without getting more. They hire agencies, try new channels, and work harder. But the results stay the same.
The real issue is rarely tactics. It is usually a lack of clarity upstream: unclear positioning, muddled messaging, or no strategic framework guiding the work.
When you have clarity about who you serve, what you offer, and why it matters, everything else becomes simpler. Marketing stops feeling like noise and starts working.
Three ways to work together
Each engagement begins with understanding where you are and what you actually need.
Clarity Session
For founders at a decision point.
A focused conversation to understand what is really happening in your marketing and what kind of support would genuinely help.
You leave with honest insight and a clear next step, whether that is working together or not.
Strategy Intensive
A focused engagement that examines your positioning, messaging, channels, and customer journey.
You receive a strategic clarity document and priority roadmap you can action immediately.
Fractional CMO Retainer
For businesses ready for embedded senior marketing leadership.
I work alongside you as a strategic partner, bringing direction, decisions, and momentum to your marketing.
Weekly guidance, monthly reviews, and ongoing access to senior thinking as your business evolves.
What I can help you with
Whether through a retainer or as standalone projects, these are the areas where I bring the most value.
Tone and brand that attracts
Aligning how you present yourself with the clients you most want to work with. The right tone builds trust before a word is spoken and creates desire in those who belong with you.
Websites that work for you
A digital home that reflects the quality of your work and guides the right visitors to take action. Built on WordPress, Squarespace, or Shopify with care and commercial sense.
Email that earns attention
Thoughtful email that respects your reader while moving them to act. Not loud, not pushy. Simply effective because it understands what your audience needs to hear.
Paid advertising that finds your people
Considered campaigns on Google, Meta, and LinkedIn. Reaching the clients who are already looking for what you offer, at the moment they are ready to act.
Digital PR & Authority
Considered digital PR that builds trust and authority. Securing your expertise a place in premium publications, AI search results, and the conversations that matter.
Strategic clarity
Making sense of where to focus your energy, what to say, and which channels deserve your attention. The thinking that sits beneath everything else.
Kind Words from Clients
Mimi Glenn has helped service-based founders, consultants, and established businesses achieve meaningful marketing results through strategic leadership and hands-on partnership.
"Mimi has been brilliant to work with on taking our platforms from zero to one. She was heavily involved in driving multiple viral posts across various social media platforms resulting in thousands of sign ups to our newsletters and high volumes of traffic across our different product sites."
"Working with Mimi felt like relief. She sees the whole picture, thinks commercially, and genuinely cares about the outcome. Our marketing finally makes sense."
"What sets Mimi apart is her unique blend of strategic thinking and genuine care. She does not just deliver results. She makes the entire process feel collaborative."
"Things finally made commercial sense. For the first time, I could see exactly where to focus and why. That clarity changed everything."
"Your marketing efforts with our event had a huge impact with 76% new supporters which is unprecedented, so a personal thank you from me!"
"Mimi led the day-to-day PR and Social media work, she achieved significant success particularly with the setup and running and marketing of virtual events. She is very positive, creative and tenacious, with a can-do attitude that delivers results."
"Mimi has shown how she will strive to ensure success. Mimi is involved in many aspects of the business and has transformed certain elements, and as well as all that, Mimi is a pleasure to work with."
- 20+ years marketing experience
- Agency, in-house, and consulting
- UK-based, working globally
The kind of results that follow clarity
When strategy leads and execution follows, the numbers take care of themselves. Here is a sample of what becomes possible.
76%
New Supporters Acquired
Led event marketing for a UK charity, achieving an unprecedented 76% new supporter acquisition rate through targeted outreach and emotionally resonant messaging.
Hope for Tomorrow
45%
Increase in Member Renewals
Transformed retention strategy for a membership subscription service, increasing member renewals by 45% through considered communication and relationship-led engagement.
Membership Subscription
1000s
Newsletter Sign-Ups from Standing Start
Built an AI technology platform's social media presence from nothing, generating thousands of newsletter sign-ups and significant organic reach through strategic content and paid campaigns.
Sendient
↑ 3.5x Lead Consistency
Shift to Paid Media Strategy
Reallocated time and budget from organic social into Meta and Google PPC, creating a scalable, intent-led acquisition engine and more consistent commercial outcomes.
Growth-Stage SME
5:1
ROAS — E-Commerce Client
Achieved a 5:1 return on ad spend for an e-commerce client in 2026 through precision-targeted paid media, strategic audience segmentation, and conversion-optimised creative.
E-Commerce Client, 2026
About Mimi
I have spent the last 20 years in marketing, across agency, in-house, and consultancy, before building this practice. My background in psychology shapes everything I do: the way I listen, the questions I ask, and the strategies I build. I believe the best marketing is rooted in a genuine understanding of people.
I stepped away from my Head of Marketing role for a simple reason: I wanted to work closer to founders who value clarity over noise, and partnership over transactions. I have led and built teams, managed serious budgets, and helped businesses grow through every stage.
I also write poetry. My debut book, Letters to the Woman I Was, reached No. 1 bestseller on Amazon. It might seem like a different world, but the skill is the same: understanding what moves people and finding the right words to reach them. That is what I bring to your marketing.
20+
Years Experience
No. 1
Amazon Bestseller
7,000+
Online Community
UK
Based, Global Reach
Letters to the Woman I Was
A collection of poetry and prose exploring love, loss, healing, and becoming. No. 1 bestseller in two Amazon categories.
Mimi G Musings
Poetry that draws on psychology, healing, and the small joys that carry us through. A growing community of 7,000+ kindred spirits who value depth, meaning, and genuine connection.
If you are ready for clarity, consistency, and calm growth, this is where we start.
Prefer to write?
If you would rather send a message than book a call, drop me an email.
Tell me a little about your business and what you are looking for. I read every message and respond personally.
- No sales pressure
- Personal response within 48 hours
Send me an email
I would love to hear about your business and how I might be able to help.